The affiliate marketing community is concerned regarding the growing practice of Google banning advertisers that use Adwords. Industries have lessened the number of advertisers as a result of this ban, signaling perhaps the death of affiliate marketing on Google for good by not allowing the service. It is concerning, but doesn’t necessarily mean this is the death of that practice of using Adwords.

It is true some advertisers have been banned for life, but consideration must figure into the reasoning. Don’t jump to conclusions and assume its Google’s goal to rid the use of affiliate marketers, since they do thrive on Google. It appears that Google is targeting a very narrow caterogory of those advertisers, not all affiliate marketers. There is evidence to back up that statement.

These banned advertisers had one thing in common – they either promoted or were suspected of promoting a business opportunity product, or “bizz-opp.” To be more specific, they used Google’s brand in the product name. It is an obviously attempt to take advantage of Google’s name as a keyword, which would support its superiority and stronghold on the internet.

With the opportunity for lawsuits and attorney claims, any impropriety of affilite marketers is immediately banned, even if they swear their material has nothing to do with the brand name. It will lead to banishment.

Some non-affiliate advertisers have been caught in the ban as well, which is unfortunate. It has become a wide reaching search for culprits and ultimately hurts the “innocent bystanders” as well. Although Google is still willing to accept payments from affiliate marketers outside the industry of business opportunity space, they are still very cautious, adding “reviews” as an afterthought.

Remember that affiliates were once publishers, because they had already published volumes of content on a particular topic. It even looks like Google is creating its own Affiliate Network, since they are selling their space to affiliate marketers and add the word “review” after it. They are always looking for new advertisers, especially those who have mountains of topic on their own websites.

Its too soon to announce the end of Affiliate Marketing on Google, just because a few nefarious marketers use shaddy practices when promoting their business. They are no longer allowed to use Adwords since Google does not want to lump the good and the bad affiliates in the same catergory.

Learn from an experienced affiliate marketer like Ben Moskel. Free tips on creating successful affiliate marketing campaigns from Ben Moskel.

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