It’s extremely rare to host a teleseminar exclusively with people who already recognize your voice. Likewise, listeners may not recall the name of your guest. They may have downloaded or received your audio recording without an adequate written introduction. So always introduce both yourself and your guest using both first and last names.

The best way to remember this seemingly obvious inclusion is to have a standard introduction and close that you have written out in front of you during the teleseminar. Without this, you’ll forget and lose some of the marketing impact of your expertise. (“Gosh, what a smart host, but Jerry who?”)

Check ahead of time on the proper pronunciation of your guest’s name, and write it out phonetically if necessary so you can say it (for instance: ach-mah-DEE-na-zhad). The other day I listened to an audio interview in which the host confessed that he was sure to butcher his guest’s name, and would he please introduce himself? The guest then introduced himself, but without stating his name. So the host ended up being rude not only to his guest but also to his audience, who had no idea who they were listening to.

Second, listen. Listen to your guest! If you’re too focused on the list of questions to get through, or you’re thinking of the next question while your guest is speaking, you could commit an awful gaffe, like one teleseminar host whose closed ears amazed me. Not once but four times during the call he mis-stated something that his guest had said, so that the guest repeatedly corrected him. Anyone who’d been thinking of hiring that host as a coach or consultant would surely have finished the call resolving not to do so, he was such a horrible listener.

Third, be prepared with a list of questions for your guest. Sometimes your guest will write up the questions for you, but if not, create your own collection of things you want to ask. Instead of just mechanically going through the list one by one, however, think of it as a conversation and follow up on interesting comments your guest makes, with “Could you say more about that?” “For example?” or “What do you mean by such and such?”

Fourth, let your guest do most of the talking. You should talk no more than 20 percent of the time, with your guest talking 80 percent of the time. Remember that you chose as your guest someone your listeners are going to want to hear from, and let that happen instead of using a teleseminar interview as your own soapbox.

Fifth, as the conversation goes along, explain any technical term or insider reference that listeners may not understand. Recently while interviewing someone about her marketing successes, I politely interrupted to ask her to define terms like “marketing funnel” and “conversion” for listeners, who as relative beginners might not know these terms.

Likewise, if your guest mentions someone else’s name in passing or a URL, jump in and repeat the name, spell out the URL and provide any context that might be necessary for some of your listeners.

As host you need to keep listeners properly oriented, which also creates a positive impression for yourself, too. To further polish your hosting technique, listen to top-notch interviewers on radio or TV, paying attention less to the content than to how they keep the conversation moving along and interesting for the listener.

About The Author

Veteran teleseminar presenter Marcia Yudkin specializes in high-ticket, high-value teleteaching courses. Download a free copy of “66 Ways to Use Teleseminars” at http://www.yudkin.com/teleteach.htm. Discover how to plan, promote and deliver profitable teleseseminars related to your business or your cause.

www.txtlocal.co.uk, the UK’s leading supplier of SMS marketing services, is proud to announce the launch of its new affiliate program. The commission based scheme is open to any of Txtlocal’s 30,000 existing customers and organisations/individuals looking for an additional income stream.

(PRWeb UK) October 30, 2009 — www.txtlocal.co.uk, the UK’s leading supplier of SMS marketing services, is proud to announce the launch of its new affiliate program. The commission based scheme is open to any of Txtlocal’s 30,000 existing customers and organisations/individuals looking for an additional income stream.

Affiliate partners can join the simple scheme by adding a Txtlocal banner or URL tracking code to a designated web page or email campaign, this links back to www.txtlocal.co.uk. Any customers referred to Txtlocal via the banner or URL code are tagged with a unique customer ID. If this customer then goes on to purchase any text bundles from Txtlocal, the referring affiliate will receive revenue on the first purchase AND all subsequent purchases.

As a digital medium, affiliate marketing is growing in its use, particularly at a time when more businesses are looking for low risk strategies to deliver additional returns. According to a Q3 2009 IPA report published by Bellwether UK, on the whole digital marketing spend has increased by 4.5%, whereas more traditional media such as print and advertising have experienced cuts. The advantage of affiliate marketing is that it is extremely efficient, there are no acquisition costs and commission are paid on completed sales.

Txtlocal CEO Alastair Shortland says ‘As mobile marketing specialists, we recognise the benefits in digital marketing. Every day, we see more and more businesses signing up for our SMS marketing service, digital media are really showing significant returns on investment (ROI).

Affiliate marketing is attractive for us at Txtlocal, we believe our service is the most user-friendly and effective in the UK, our customers enjoy using our system so they should benefit from telling people about the advantages of SMS marketing with Txtlocal”.

Txtlocal’s affiliate partnership programme is open to anyone looking to earn extra income without incurring costs.

Founded in 2005, Txtlocal provide mobile marketing services to over 30,000 organisations, including; Intel, Domino’s, Subway, Nationwide Building Society and Malmaison Hotels. Four months ago a new user interface was launched to widespread critical acclaim, achieving a ‘PC Pro recommended’ kite mark (5 out of 6 stars) being described as their “SMS service of choice”. Micromart magazine reviewed Txtlocal as a “high quality, cost effective service” . Txtlocal also featured in Web User as “Best website of month” (4 out of 5 stars).

Contact:
Kathryn Mann
Txtlocal Ltd
0845 009 3188

Editors Notes

Txtlocal information
Txtlocal Ltd launched in 2005 and is now the UK’s leading supplier of SMS marketing services.
All SMS services are accessed via www.txtlocal.co.uk including online SMS, email to SMS and short codes (60777).
Txtlocal offer a free account for all new customers and this includes 10 free text messages.

SMS Industry Information
65% of people send business SMS messages on a daily basis
50% of people receive business text messages
14% use business texts for chasing up a supplier or new order
71% of businesses use SMS text to remind people about meetings and appointments
18% of people use business texts for notifying people about new meetings and appointments
(Source – Mobile Marketing Association)

Affiliate Marketing
Affiliate Marketing is an internet based marketing activity, in which a business or individual is rewarded by the partnering company for their efforts in referring new business to their products/services, usually via a website link.

Affiliate Marketing Success Factors
•  
Higher volumes of website ‘click-throughs’ are crucial for successful affiliate marketing, search engine optimisation and pay per click strategies will help increase visitors
•  
Websites must look good, to maintain the interest of the customer and aim to refer visitors to affiliates web pages

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Txtlocal
Kathryn Mann
0845 009 3188
E-mail Information