In recent years we have seen the Internet rise in its ability to capture adult media attention to number 2, just behind television. And in addition to that the number of older adults, those 55 years and up now account for almost one-third of all users. So the internet is no longer a young mans game. What these statistics mean for the internet advertiser is that the population of people with money to purchase is continuing to grow as well. Another plus for internet e-commerce is this. We’ve just gone through significant gas price increases and, although they have dropped, we are recently seeing a gradual creep in prices again. More and more focus is being placed upon green power and conservation. This general growth in social consciousness will only serve to fuel internet and shopping cart usage. A final change we can expect to see is more equal usage across demographic groups were, traditionally, higher income families were more likely to shop on-line.
Statistics recently available through eMarketer suggest a 65% growth in US shopping over the internet between 2008 and 2013. In raw numbers this means a jump in US dollars from $133 B to $203 B. In Canada the growth from 2007 to 2012 is expected to equal these percentages with the Canadian dollar value rising from $13.8 B to $22.8 B. From a strategic perspective any company not doing business over the internet today is disadvantaged. However, the growth forecasts also mean that if your not in the game today by no means are you too late either.
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