Have you ever given much thought to lifestyle blogs?
While they’re not the first type of blog you might think of when wanting to start an online business, they can be wildly successful.
From fashion-focused blogs and topics like food, gardening, DIY, and more, lifestyle website topics branch out into every niche imaginable.
In this article, we’re taking a look at 31 of the most successful lifestyle blogs on the internet today.
Let’s dive in.
What is a Lifestyle Blog?
Lifestyle blogs are a type of blog with no rigid niche or topic identity. These are some of the types of blogs that make money that focus on the interests and passions of the blog creator. Or, they can simply be digital publications that post about every niche imaginable.
While most people think of lifestyle blogs as aesthetically-pleasing fashion blogs geared towards women, they exist in every form for many types of people. Anyone can start a lifestyle blog.
The successful lifestyle blogs you’ll find in this post range from fashion-focused lifestyle blogs for women, home, gardening, and farming, and lifestyle blogs made by and catered to men.
How Do Lifestyle Blogs Make Money?
Lifestyle bloggers make money in the same ways any other bloggers make money. For example, if it’s a health and wellness website, there are health and wellness affiliate programs.
There are multiple ways to monetize a website, but here are the most popular and common:
Product creation, both digital products or physical merchandise
Selling services like consulting, freelancing, etc.
31 Successful Best Lifestyle Blog Examples
Let’s dive into some of the most successful lifestyle blogs on the internet today.
While each of these lifestyle bloggers started with no following, these blogs range from now-huge businesses with multiple employees to lifestyle blogs still curated and run by the original founder.
Without further ado, these are the best lifestyle blogs to follow for food, fashion, entertainment, and inspiration.
1. The Pioneer Woman
Main Topics: Food and Recipes, Home, Style
Ahrefs Domain Rating: 80
Ahrefs Monthly Organic Traffic Estimate: 10,187,835
Top Organic Post: 62 Happy Birthday Wishes for Your Best Friend
Ree Drummond might be a household name now, but that wasn’t always the case. Long before she was a Food Network star, cookbook author, and entrepreneur, Ree Drummond started like all lifestyle bloggers: as a beginner.
Today, The Pioneer Woman blog brings in tens of millions of visitors per month. Arguably one of the best lifestyle blogs on the web today, this website started as a personal blog and food blog with recipes and updates about her personal life on a ranch in Oklahoma.
Today, visitors stop by the website for popular post topics on recipes, home decor articles, style, beauty tips, and more.
Main Topics: Astrology, Finance, Style, Beauty, Home, Wellness, Entertainment, and more
Ahrefs Domain Rating: 89
Ahrefs Monthly Organic Traffic Estimate: 5,727,235
Top Organic Post: The 30 Best Travel Bags for Long Weekend Survival
In 2005, Phillipe von Borries co-founded Refinery29 with Christene Barberich, Justin Stefano, and his wife Piera Gelardi.
This now-gigantic blog started as a platform for discovering independent brands and boutiques in New York City.
This quickly grew into the huge media website that it is today, with content in just about every niche imaginable. Today, this is one of the best lifestyle blogs for women on the web.
Refinery29 sold in 2020 to Vice Media Group for a reported $400 million dollars.
Now it’s not only one of the best lifestyle blogs, it’s a global media company with offices and employees all around the world.
Main Topics: Healthy Recipes, Special Diets
Ahrefs Domain Rating: 73
Ahrefs Monthly Organic Traffic Estimate: 3,440,575
Top Organic Post: How to Cook Bacon in the Oven
This lifestyle blog was founded by Lisa Bryan in 2014 after she suffered corporate career burnout.
Career burnout led to several health issues that Lisa learned to correct with food and lifestyle, and thus Downshiftology was born. This amazing blog started a a way to share her recipes, travel posts, and kitchen lessons learned.
Today, Downshiftology reaches millions of readers per month and is known for delicious healthy recipes.
4. Luxe Digital
Main Topics: Luxury, Lifestyle, Technology, Business, Thought Leadership
Ahrefs Domain Rating: 70
Ahrefs Monthly Organic Traffic Estimate: 1,762,282
Top Organic Post: 21 Most Expensive Cars in the World
Luxe Digital is a digital luxury lifestyle magazine that started as a side project for founder Florine Eppe Beauloye.
It’s now a full-blown business that reaches millions of readers per month who are interested in luxury lifestyle brands, digital trends, technology innovations, mindfulness, thought leadership, and more.
5. The Everygirl
Main Topics: Fashion, Beauty, Food, Home, Finance, Wellness, Living, Culture
Ahrefs Domain Rating: 76
Ahrefs Monthly Organic Traffic Estimate: 736,762
Top Organic Post: 20 Lunches You Can Meal Prep on Sunday
Danielle Moss and Alaina Kaczmarski founded The Everygirl back in 2011 with the intent to turn it into an actual business.
Both founders had experience running personal blogs in the past and they wanted to create something together that would actually spotlight girls and help them reach their career ambitions.
With their combined knowledge and talents, the website was launched and grew substantially within just the first year.
Today The Everygirl reaches women everywhere who want to travel, buy a house, buy a home, learn to cook, find inspiration, and more.
This high-quality lifestyle blog is great for millennial women, women looking for career advice, lifestyle tips, healthy food, personal growth, fashion tips, and so much more.
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6. A Beautiful Mess
Main Topics: Crafts, Home Decor, Recipes, Style
Ahrefs Domain Rating: 78
Ahrefs Monthly Organic Traffic Estimate: 290,498
Top Organic Post: DIY Floating Corner Shelves
Elsie Larson launched A Beautiful Mess in 2007 as a hobby blog that quickly turned into a business she runs with her sister, Emma.
Elsie originally started the blog as a way to share personal updates with her friends and family. Once Emma came onboard, it quickly launched into a business. Together, they’ve published books, launched a product line, created apps, and much more.
Today, A Beautiful Mess is one of the most popular home, craft, and DIY lifestyle blogs on the internet.
7. Julie Blanner
Main Topics: Recipes, Home and DIY, Entertaining
Ahrefs Domain Rating: 69
Ahrefs Monthly Organic Traffic Estimate: 285,639
Top Organic Post: The Best Cinnamon Roll Icing
Julie Blanner founded her namesake blog in 2008 as a way to share easy recipes, accessible home design, and entertaining lifestyle advice.
Today, this blog reaches hundreds of thousands of readers who are interested in things like recipes, home and DIY, and more.
8. Camille Styles
Main Topics: Food, Entertaining, Design, Beauty, Wellness
Ahrefs Domain Rating: 75
Ahrefs Monthly Organic Traffic Estimate: 273,631
Top Organic Post: 40 Things To Do With Friends When You’re Bored
Camille Styles founded her namesake blog in 2009 after running her own event planning business and wanting to expand into content.
Today, her blog and social media accounts reach millions of people worldwide. The Camille Styles blog is a home for content about entertaining, home design, beauty, wellness, food, and more.
9. Wellness Mama
Main Topics: Wellness, Natural Health, Recipes, Home, Beauty
Ahrefs Domain Rating: 79
Ahrefs Monthly Organic Traffic Estimate: 179,547
Top Organic Post: How to Make Elderberry Syrup
Wellness Mama is an online resource for women who want to live healthier.
Katie Wells started Wellness Mama in 2006 as a way to share personal updates about her own health and wellness journey.
Today, this lifestyle blog is a full-blown business with an editorial team publishing multiple articles per month.
Katie has also written 2 best-selling books, launched a podcast, and started a natural wellness line, Wellnesse.
10. Rank and Style
Main Topics: Product reviews in Men and Women’s Fashion, Home, Travel, and Beauty
Ahrefs Domain Rating: 57
Ahrefs Monthly Organic Traffic Estimate: 135,363
Top Organic Post: 10 Hair Growth Products for Black Hair
Rank & Style is a fashion and lifestyle blog aimed at online shoppers.
This fashion blog was founded in 2013 with the purpose of turning it into a business. According to their About page, Rank & Style uses consumer and industry data to provide product reviews on the best products online, as well as fashion advice.
This website was founded to provide “a simple solution to the bias and lack of transparency surrounding product recommendations in the fashion, beauty, and lifestyle space”.
Readers come to Rank & Style for product reviews for beauty, style tips, fashion trends, home, and travel items.
11. Cup of Jo
Main Topics: Fashion, Parenting, Food, Relationships, Culture
Ahrefs Domain Rating: 75
Ahrefs Monthly Organic Traffic Estimate: 112,762
Top Organic Post: 16 Surprising Things About Parenting in Zambia
Writer Joanna Goddard founded Cup of Jo in 2007 as a weekend hobby while writing for publications like Glamour and New York. Slowly but surely, the site grew and became her full-time job.
Today, Joanna is an Instagram lifestyle influencer and lifestyle blogger publishing lifestyle content to hundreds of thousands (if not millions) of readers per month.
This is a great example of a successful lifestyle blogger combining so many things like personal stories about everyday life, style advice, interior design, self care, parenting, and so much more.
12. Kayla Itsines
Main Topics: Fitness, Recipes
Ahrefs Domain Rating: 71
Ahrefs Monthly Organic Traffic Estimate: 93,294
Top Organic Post: 25 Easy Healthy Snacks
Kayla Itsines is an Australian personal trainer and entrepreneur and founder of the Kayla Itsines blog.
Kayla started her online business on Instagram totally on accident. Her personal fitness Instagram account blew up seemingly overnight.
She’s written books, created workout programs, and created a popular workout app called Sweat that sold in 2021 for $400 million.
Today the Kayla Itsines blog is the home for fitness education, healthy recipes, and everything about the fit lifestyle.
Main Topics: Women’s Career, Corporate Fashion
Ahrefs Domain Rating: 54
Ahrefs Monthly Organic Traffic Estimate: 82,813
Top Organic Post: Best Women’s Suits of 2022
Corporette is a unique lifestyle and fashion blog focused entirely around women’s career and corporate fashion.
Kat Griffin started this blog in may 2008 to help women style themselves appropriately for the corporate world, but also fashionably.
Today the blog has a wide variety of content for all types of career women and their needs, from fashion to parenting and more.
14. I Am Aileen
Main Topics: Travel Destinations, Travel Resources, Food
Ahrefs Domain Rating: 55
Ahrefs Monthly Organic Traffic Estimate: 75,458
Top Organic Post: How to Type Enye Symbol
I Am Aileen is a solo female travel blog by Aileen Adalid. This blog is home to travel guides, resources, and tips about everything related to the travel lifestyle.
Aileen launched her blog in 2013 after the success of her first business doing Amazon FBA.
What first started as a way to document her travels for her friends and family turned into the business that it is today.
15. The Blonde Abroad
The Blonde Abroad is another solo female travel blog, this one run by Kiersten Rich, aka Kiki.
According to Forbes, she runs a million dollar travel empire that consists of her blog, social media platforms, and YouTube channel.
The Blonde Abroad was created in 2012 as a way for Kiki to share her passion for travel. Today, she makes money via affiliate marketing, consulting, all-female travel tours, and more.
16. He Spoke Style
Main Topics: Men’s Fashion, Grooming, and Advice
Ahrefs Domain Rating: 61
Ahrefs Monthly Organic Traffic Estimate: 66,553
Top Organic Post: What Does OOTD Mean?
He Spoke Style is a men’s lifestyle blog all about men’s fashion and style, men’s grooming advice, and more.
Founder Brian Sacawa launched He Spoke Style in 2013 as a way to combine information and inspiration into 1 resource for professional men interested in fashion.
Today the blog reaches readers interested in content about fashion, men’s lifestyle, and more.
17. The Stripe
Main Topics: Fashion, Lifestyle, Beauty, Books
Ahrefs Domain Rating: 58
Ahrefs Monthly Organic Traffic Estimate: 51,271
Top Organic Post: Grandelash MD Lash Enhancing Serum Review
The Stripe dubs itself as “a lifestyle blog for the stylish bookworm”. This is a great example of lifestyle blogs with a unique twist: this one happens to be literature.
Grace Atwood founded The Stripe in 2010 (as Stripes & Sequins) to share her passion for fashion and beauty.
Today, the blog features content on lifestyle, fashion, beauty, wellness, books, and more.
18. Fit Men Cook
Main Topics: Healthy Recipes
Ahrefs Domain Rating: 63
Ahrefs Monthly Organic Traffic Estimate: 47,299
Top Organic Post: 4-Day High Protein Vegan Meal Plan
Kevin Curry launched a Tumblr blog in 2012 called Fit Men Cook that transformed into the blog you see today. Originally, it started as a way to share his healthy meals online and keep himself accountable.
Today this blog is about taking control of your own fitness and nutrition. Although it’s geared mostly towards men, women will find it useful too.
Kevin has since launched a cookbook, app, and a cookware and food prep product line.
19. Swift Wellness
Main Topics: Wellness, Nutrition, Fitness
Ahrefs Domain Rating: 33
Ahrefs Monthly Organic Traffic Estimate: 42,756
Top Organic Post: 90 TikTok Made Me Buy It Amazon Must-Haves
Ashley Rollins founded Swift Wellness in 2016 to help share her knowledge about healthy living, fitness, and empowerment.
Today, this online health and wellness lifestyle blog aims to support people on their journey to healthy, confident, and fulfilling lives.
Swift sells a strength training eBook for runners and a 21-Day Self Reflection and Growth Journal. She also monetizes through advertising and affiliate marketing.
20. Cupcakes and Cashmere
Main Topics: Food, Beauty, Fashion, Decor
Ahrefs Domain Rating: 72
Ahrefs Monthly Organic Traffic Estimate: 40,535
Top Organic Post: The Chopped Salad We Make At Least Twice a Week
LA-based Emily Schuman founded Cupcakes and Cashmere in 2008 to document the things she loved – food and fashion.
Today, the blog has grown into a full-blown business complete with a clothing line, jewelry, gifts, books, and more.
Cupcakes and Cashmere products can be found in popular stores like Nordstrom, Bloomingdales, Bed Bath & Beyond, and Anthropologie.
In addition to their products, the blog updates multiple times a month with all types of lifestyle content in food, fashion, and more.
21. Wit & Delight
Main Topics: Fashion, Health and Wellness, Career, Food, Beauty, Parenting
Ahrefs Domain Rating: 71
Ahrefs Monthly Organic Traffic Estimate: 38,319
Top Organic Post: 20 Journaling Prompts I Swear By To Get You Out of Your Head
Wit & Delight started as the personal blog of Kate Arends in 2009.
Now, Wit & Delight is a lifestyle blog and brand with content about motherhood, fashion, design, mental health, and more.
Wit & Delight has also since branched out into selling physical products like notebooks, sketchbooks, and art prints.
Readers come to the blog for content on all things lifestyle-related. This blog has a wide variety of topics of interest to many types of readers.
22. Better Living
Main Topics: Travel, Food and Entertaining, Wellness, Home
Ahrefs Domain Rating: 67
Ahrefs Monthly Organic Traffic Estimate: 32,123
Top Organic Post: Authentic Mexican Steak Tacos
Better Living has been around for a long time – since 2002, to be exact.
This is one of the more unique lifestyle blogs as it’s a complement to a long-running TV series broadcast on Time Warner cable, but you won’t find much about the TV show on the blog.
The Better Living blog specializes in all things lifestyle. This successful publication is a great blog to look for if you need inspiration for your own blog.
23. Making Sense of Cents
Main Topics: Saving Money, Making Money
Ahrefs Domain Rating: 72
Ahrefs Monthly Organic Traffic Estimate: 31,500
Top Organic Post: 17 Best Online Jobs
Making Sense of Cents was started by Michelle Schroeder-Gardner back in 2011 as a way to chronicle her own financial journey of paying off her student loans.
Along the way, she realized her blog could be so much more than a place to document her journey: she could actually reach and teach people how to do the same, while making money with it in the process.
Today, Making Sense of Cents is one of the most popular and successful lifestyle blogs online, regularly earning over 6 figures per month.
24. Drink Tea & Travel
Main Topics: Sustainable travel
Ahrefs Domain Rating: 49
Ahrefs Monthly Organic Traffic Estimate: 27,698
Top Organic Post: 7 Best Ontario Spa Resorts
Drink Tea & Travel is a sustainable travel lifestyle blog run by Oksana and Max, launched in 2014.
They worked hard on the blog in the first years while still working their full-time jobs for no return.
But, as all successful bloggers know, success doesn’t come overnight.
However, with consistency, they were able to quit their jobs and live their travel dreams while running Drink Tea & Travel from anywhere they had Wi-Fi.
This blog is a great example of what you can build even if you’re still stuck in a 9-5.
25. The Skinny Confidential
Main Topics: Beauty, Health and Wellness, Fashion
Ahrefs Domain Rating: 63
Ahrefs Monthly Organic Traffic Estimate: 26,781
Top Organic Post: Hanging Eucalyptus in the Shower
Lauryn Evarts launched The Skinny Confidential in 2011 as a side project with a goal to share healthy recipes, fitness tips, and beauty tricks.
In the years since, she’s worked with many major brands, launched a blogging course, created a podcast, and more.
This is a great example of a successful lifestyle blog that was able to branch into many niches.
Main Topics: Home, Technology, Fashion, Beauty, Wellness, and More
Ahrefs Domain Rating: 50
Ahrefs Monthly Organic Traffic Estimate: 22,129
Top Organic Post: 10 Cutest Hairstyles for Black Girls
Pouted is another magazine-style lifestyle blog with their hands in multiple niches.
They cover everything from fashion and travel to home interior and technology, and are quite successful doing it.
If you’re looking for a lifestyle blog that publishes articles about almost every niche imaginable, take a close look at Pouted.
This blog is pretty anonymous too – it’s hard to find any information on the writers or founders. So if you’re looking to have a successful anonymous lifestyle blog, take notes.
27. Katrina Chambers
Main Topics: Home decor, DIY, and renovations
Ahrefs Domain Rating: 40
Ahrefs Monthly Organic Traffic Estimate: 20,888
Top Organic Post: DIY Your Own Floating TV Unit
Katrina Chambers is a home and interior lifestyle blogger from Australia.
Her namesake blog was launched in 2006 and attracts hundreds of thousands of visitors a month via SEO and social media.
She offers style and design services and memberships through her website as well as sells a renovation course and hosts her own Airbnb property.
Whether you want lifestyle blog inspiration or home decor and renovation tips, check out her blog.
28. Fresh Exchange
Main Topics: Gardening, Home, DIY, Food
Ahrefs Domain Rating: 56
Ahrefs Monthly Organic Traffic Estimate:20,381
Top Organic Post: Ultimate List of Kitchen Essentials
Megan and Mike run Fresh Exchange, a lifestyle blog covering various topics and specializing in gardening and farming on any size of property.
This blog started in 2010 and has always been a lifestyle blog, but the main topic focus has changed and evolved over the years.
The Fresh Exchange lifestyle blog is a great example of how a lifestyle blog can change and evolve and focus on many niches while still being successful.
29. Food Fun Travel
Main Topics: Food and Travel
Ahrefs Domain Rating: 50
Ahrefs Monthly Organic Traffic Estimate: 19,129
Top Organic Post: Where Can I See Ping Pong Shows in Bangkok?
Food Fun Travel is run by a duo named Tommo and Megsy – traveling food and travel photographers.
They’ve been traveling together since 2010 and use Food Fun Travel as a place to document their travels and culinary explorations.
This lifestyle blog is a good example of successfully merging 2 niches in a unique way: food and travel.
30. Julia Berolzheimer
Main Topics: Personal Style, Fashion, and Aesthetics
Ahrefs Domain Rating: 67
Ahrefs Monthly Organic Traffic Estimate: 18,0274
Top Organic Post: Sun Dress Guide
Julia Berolzheimer runs a lifestyle blog focusing on fashion, personal style, and travel.
Julia, the founder, owner, and namesake, created a blog called Gal Meets Glam in 2011.
This blog turned into a successful lifestyle blog that has since changed names to JuliaBerolzheimer.com
As Julia evolved, so did the brand and website, and it wasn’t detrimental to her success.
This is another one of the lifestyle blogs that are great examples of how this unique blogging style can successfully shift, grow, and evolve.
31. Advice from a Twenty Something
Main Topics: Fashion, Beauty, Career, Self-Improvement
Ahrefs Domain Rating: 50
Ahrefs Monthly Organic Traffic Estimate: 10,183
Top Organic Post: Curling Iron vs Curling Wand
Amanda Holstein launched Advice from a Twenty Something in 2012.
What started as a modern advice column blossomed into a popular and successful lifestyle blog that touches on all topics 20-something women might ask.
Amanda also launched a sister blog called Advice from a Thirty Something. She keeps both blogs regularly updated herself and with a team of contributors.
Wrapping Up: Is Lifestyle Blogging Profitable?
Yes, lifestyle blogging can be profitable. However, it takes time and dedication to become successful with a lifestyle blog… Just like any other type of blog out there.
Each of the lifestyle blogs on this list are successful and profitable, having turned into full-time businesses for their creators.
However, everyone started from the same place: at the beginning. And, as you’ve learned here, none of them had overnight successes.
If you’re looking for the best lifestyle blogs to follow in any niche imaginable, you really can’t go wrong with these.
The main takeaways from this article should be that lifestyle blogs are a profitable blog to start, but they will take dedication and consistency.