Gardening Know How is the web’s go-to spot gardening website. Whether you’re an experienced pro or just getting your hands unclean for the very first time, they have the techniques and suggestions you need to take your garden to the next level.
They’re ranked # 12 in ComScore’s Lifestyle/Home category and # 1 worldwide in the Gardening category on SimilarWeb, so they’re type of a big deal! And with over 14,000 articles, and new material being released every day, they are always contributing to their virtual encyclopedia of gardening understanding.
So let’s take a look at the site and see what seems working well for their service.
How Gardening Know How Gets Its Traffic
The site brings in an enormous 11m pageviews per month. That’s some major traffic! The huge bulk of their traffic originates from natural search(almost 90%), with recommendations making up a distant second at under 10%.
Less than 1%of their traffic comes from social networks, with the lion’s share of that originating from Facebook, Reddit and Pinterest.
What types of keywords does Gardening Know How target? GKH holds the leading area in the SERPS for some seriously tough gardening-related keywords. They have the primary position for the term “flowers”and a plethora of plant names, like “peace lily “and”cyclamen. “They likewise rank for gardening how-to
phrases, like”how to look after an ivy plant “and “how to inform if you have clay soil. “At the time of composing this post, they have 124,477 keywords in positions 1-3! So how does GKH rake in a lot traffic from these difficult keywords? All of it boils down to content. They have short articles on just
about every gardening topic imaginable, from beginning a garden from scratch to handling typical insects. Their leading performing article only represents 1.2%of their traffic, so their success is spread out actually uniformly throughout the website.
This is a prime example of how a website can rank for a ton of keywords and get a substantial amount of traffic without having any
one short article that goes absolutely viral. This strategy is much less dangerous than having simply a handful of high-volume pages bring in the majority of the search traffic. You might say they’re truly”hedging “their bets! How their pages look Gardening Know How has a tidy site design that is simple to browse. Their top carrying out page today is the Snake Plant Care page. This article is less than 500 words with only 3 H2
‘s. The page design
is quite simple and doesn’t have any frills. The main focus is on the content
, which is helpful and well-written. The sidebar has links to associated articles, recent posts, and popular short articles. The footer has a search bar and links to useful resources, like totally free garden guides and a gardening forum.
They likewise have an email newsletter sign up, however they do not appear to have a lead magnet.
What does the website succeed?
The website’s homepage features a search bar where you can enter any gardening question you may have.
The structure of the website is clear and logical, and it’s easy to discover the articles you’re searching for. They’re utilizing a difficult silo structure, with each primary category having its own sub-categories. The posts are well-written and helpful, without being unnecessarily prolonged, and they cover a large range of subjects. What’s their link profile
like? Naturally, they’ve attracted important links from big names such as House Beautiful, Wikipedia, Huffington Post, and Medical News Today. It’s likely these links were gotten naturally through the website’s
premium material. How does GKH make its money? In a word-advertising! This behemoth website receives