When Liz Wilcox found e-mail marketing, she was blown away by how powerful of a tool it was. She got to work experimenting, growing her list, and producing products. And it paid off.
If you want to take your email marketing to the next level, today she is one of the experts you must have on your radar. She has had a lot of success personally, and she will reveal you her ways.
In this insightful interview, Liz informs us:
- How she developed and offered her very first website for $25k
- When she found e-mail marketing
- What she did to achieve a 100% conversion rate on her digital course sale
- Her special method, the Email Staircase
- How she grows her personal brand name
- Her earnings diversity techniques
- A few of her finest email marketing suggestions
- How she remains motivated
- Her recommendations for other business owners
Meet Liz Wilcox
I currently run a website, Liz Wilcox, all about how digital items, e-commerce, and service-based organizations can use e-mail marketing to increase their revenue. I’ve been operating in the online area because 2016.
< img src= "https://www.nichepursuits.com/wp-content/uploads/2022/07/Screen-Shot-2022-07-17-at-9.37.19-AM-1024x678.png"alt= "Liz Wilcox" class= "wp-image-47234"> I grew up quite bad, and I worked 2 jobs in my senior year of high school. This type of hustle continued well into my 20s until I just knew I was suggested for more, and I finally went to college. I got a master’s degree in leadership and worked gig jobs to support myself along the method.
When I finished, I still wasn’t all set for a “real task,” so I took some time off and came across blogging.
It appeared best! I might work from house, it had endless making potential, and I could be my own employer, something I had been providing for years anyway.
I started a recreational vehicle travel blog site and, within 3 years, had created over a dozen digital items and a consistent adequate income to really sell the whole website to a few of my early customers.
The site was The Virtual Campground, and I sold it for $15k plus half of the sales made through the end of the year. I made about $25k on the sale in overall. I was blogging and traveling about how to recreational vehicle, but not my journeys so much.
Why Liz Wilcox Started Her Business
I actually started it due to the fact that I could not think the number of my blogging pals weren’t seeing success like me.
I discussed that I matured quite bad. I found I could make cash online by producing content and sending e-mails? It seemed like this covert world had actually been opened to me!
My entire life, I believed I had to work two jobs or get a doctorate or something to make sufficient money to get my household out of hardship.
It was the wildest sensation.
So, naturally, I developed my traffic. I grew my e-mail list. And I offered, sold, sold.
And then, one day, I had the idea of all concepts for my travel site. I had actually lastly determined what digital course to produce. I asked my audience if they were interested, and I had 141 people indicate they were.
So I got to work. I created the course. Did all the pre-launch things they tell you to do.
I had a normal Monday thru Friday open/close cart launch. And by the end of it?
I made 141 sales!
Individuals were asking me how I did it as soon as word got around about it. I informed them: e-mail marketing!
“Yeah, however you should not anticipate results like that.”
I offered the blog and went all in to teach people my Email Staircase technique.
LIZ’s Special Email Strategy
I produced the Email Staircase when someone asked me, “How do you do it?”
I replied, “Well, I simply take a look at email addresses as genuine individuals I want to end up being good friends with.
Initially, you have a new lead/follower. Then if you can turn them into buddies, you will have a client due to the fact that they will just inform you what they want from you. Then you can head out and make that.