When Liz Wilcox found e-mail marketing, she was blown away by how powerful of a tool it was. She got to work experimenting, growing her list, and producing products. And it paid off.
If you want to take your email marketing to the next level, today she is one of the experts you must have on your radar. She has had a lot of success personally, and she will reveal you her ways.
In this insightful interview, Liz informs us:
How she developed and offered her very first website for $25k
When she found e-mail marketing
What she did to achieve a 100% conversion rate on her digital course sale
Her special method, the Email Staircase
How she grows her personal brand name
Her earnings diversity techniques
A few of her finest email marketing suggestions
How she remains motivated
Her recommendations for other business owners
Meet Liz Wilcox
I currently run a website, Liz Wilcox, all about how digital items, e-commerce, and service-based organizations can use e-mail marketing to increase their revenue. I’ve been operating in the online area because 2016.
How Liz Wilcox Makes $20k/Month Teaching Her Email Marketing Secrets
< img src= "https://www.nichepursuits.com/wp-content/uploads/2022/07/Screen-Shot-2022-07-17-at-9.37.19-AM-1024x678.png"alt= "Liz Wilcox" class= "wp-image-47234"> I grew up quite bad, and I worked 2 jobs in my senior year of high school. This type of hustle continued well into my 20s until I just knew I was suggested for more, and I finally went to college. I got a master’s degree in leadership and worked gig jobs to support myself along the method.
When I finished, I still wasn’t all set for a “real task,” so I took some time off and came across blogging.
It appeared best! I might work from house, it had endless making potential, and I could be my own employer, something I had been providing for years anyway.
I started a recreational vehicle travel blog site and, within 3 years, had created over a dozen digital items and a consistent adequate income to really sell the whole website to a few of my early customers.
The site was The Virtual Campground, and I sold it for $15k plus half of the sales made through the end of the year. I made about $25k on the sale in overall. I was blogging and traveling about how to recreational vehicle, but not my journeys so much.
Why Liz Wilcox Started Her Business
I actually started it due to the fact that I could not think the number of my blogging pals weren’t seeing success like me.
I discussed that I matured quite bad. I found I could make cash online by producing content and sending e-mails? It seemed like this covert world had actually been opened to me!
My entire life, I believed I had to work two jobs or get a doctorate or something to make sufficient money to get my household out of hardship.
But no!
I might just be myself online, share my ideas and details, and get real money into my savings account!
It was the wildest sensation.
So, naturally, I developed my traffic. I grew my e-mail list. And I offered, sold, sold.
And then, one day, I had the idea of all concepts for my travel site. I had actually lastly determined what digital course to produce. I asked my audience if they were interested, and I had 141 people indicate they were.
So I got to work. I created the course. Did all the pre-launch things they tell you to do.
I had a normal Monday thru Friday open/close cart launch. And by the end of it?
I made 141 sales!
Individuals were asking me how I did it as soon as word got around about it. I informed them: e-mail marketing!
“Yeah, however you should not anticipate results like that.”
When I recognized individuals were getting 1-3% conversion rates compared to my 100%, I understood I had something special.
I offered the blog and went all in to teach people my Email Staircase technique.
LIZ’s Special Email Strategy
I produced the Email Staircase when someone asked me, “How do you do it?”
I replied, “Well, I simply take a look at email addresses as genuine individuals I want to end up being good friends with.
Initially, you have a new lead/follower. Then if you can turn them into buddies, you will have a client due to the fact that they will just inform you what they want from you. Then you can head out and make that.
# 2 – Give personal updates rather of trying to write stories
A great deal of online marketers out there will tell you to tell stories. And they’re. Stories link and move people.
However at the end of the day, you most likely did not enter company to be a storyteller. And so let me eliminate you of that stress and advise you:
It’s a newsletter, not a book. If you don’t have time to compose it, possibilities are your people do not have time to read it.
Here’s what to do instead of informing stories:
At the start of your e-mail newsletter, share a 2-3 sentence individual upgrade. The update is simply something easy (and relatable) that has actually happened to you given that the last time you emailed.
Here’s an example of one of mine:
Simple? # 3 -Be Familiar however not predictable
The inbox is a lot like the mailbox. We get thrilled about letters from individuals we like!
However if you repeatedly sent me the very same letter, I ‘d most likely gradually stop opening all of them.
Vary your newsletter content in a way that makes individuals believe, “Ooo, I know Liz! I don’t know what’s within. Let me open that up.”
For instance, one week you can keep things sweet and brief – point individuals to some outgoing content.
The next week? Provide a couple of suggestions on how to improve at XYZ.
A week after that? Invite them to your social networks and share a picture.
The point is to constantly be on brand name but to keep them delighted about what the brand name is doing.
To see this in action, get 3 examples of the various types of newsletters here.
I have a couple of tools I use all the time. My favorites are:
1. Ecamm Live – This is live streaming software application that I use to make every training I perform look incredible. I can include sound impacts, have a top quality frame, add + get rid of slides without screen sharing, and other things to wow the audience and keep them engaged.
It’s my secret weapon, and I understand it adds to my high conversion rates.
2. GIPHY— Yep, the website where you go to find GIFs. Did you understand you can make your own? With giphy, I can quickly make branded GIFs. I use these for brand name recognition in all my marketing. You can even search on Instagram for “Liz Wilcox,” and my face and items will appear!
Another trump card to developing trust rapidly and easily (no copywriting included!)
3. Concept – This is a task management tool that I enjoy. I have actually attempted numerous in the past, but this one just works for me.
Her Biggest Challenge
My primary obstacle has been developing systems and a team, by far. I’m a visionary with a great deal of ideas. It’s tough for me to decrease and solidify a process, document it, and hire people to pick up these processes so I can focus on other things.
But it’s my main focus now that revenue is constant and mainly foreseeable.
Her Greatest Accomplishment
My biggest achievement is absolutely not giving up. I awaken every single day knowing that I’m building a business.
Knowing that it isn’t about simply making money, but about developing something that is going to break my household out of the hardship cycle. And gradually, day by day, laying the bricks needed to construct a wall of success.
I’ve been at this for 6 years now, and while there have actually been ups and downs, I never once seriously considered leaving the roller rollercoaster.
And after 6 years, I understand that’s not a great deal of time invested when it concerns entrepreneurship. I also know that in those 6 years, a lot more people have actually come into the video game than have actually remained.
I plan on staying.
And for me, that’s the biggest win of them all.
What She Wishes She Knew Before
You have more resources than you believe!
When it seems like everybody has more …
… time
… money
… connections
… support
Perhaps they do.
I wish I would have recognized that my well was deeper than I was seeing. That when I felt like I didn’t have enough
… cash, that I could use my skills to find some … time, that I could discover smaller sized, easier projects … connections, that I could head out and make them … assistance, that I could look within and draw from my bigger vision of life.
That would have saved me a great deal of aggravation in the beginning, for sure.
Liz’s Main Mistake
I ‘d state my main mistake was providing individuals equivalent ownership of my concepts.
It took me until my 3rd organization to realize and decide that I didn’t need to distribute leadership of my ideas for them to come to life. I was capable and qualified adequate to run with my idea and make things take place on my own.
Her Advice for Other Entrepreneurs
Invest less of your time consuming material and knowing methods and more time doing something about it. It’s like a baby discovering to walk. They simply go for it!
Consider yourself like a horse with blinders on.
Seriously. Pick one podcast. One publication (may I recommend this one?). One e-mail newsletter.
Listen to that one thing. And execute what you find out.
It might sound amusing, but lack of knowledge is bliss. And as long as you can see a larger photo, you do not require all the information. Simply start moving. The details will fill themselves in.
When I initially introduced my first digital course, I had no idea about the “normal data”…
That waitlists generally don’t transform well.And that average conversion rates were 1-3%.
And due to the fact that I didn’t understand that, I strove to get people on my waitlist to buy.
141 on the waitlist.
141 sales.
No ads. There’s no social networks. And there’s no method I learned from a $5k mastermind or group coaching.
It simply took 3 years of taking action and actually getting to know my potential consumers.
sales copy. The second was digital items. I retired my services in December of 2021 to go all in on selling my own digital items. Most of my earnings comes from digital products, with a small percentage coming in from speaking engagements, although I’m presently working to make that side of the “house” grow.
