AdThrive is one of the most well-known ad management services around. Display ads are a great way for bloggers to make money, but choosing the right ad network to use can be tricky. After all, you want to be sure that you’re not leaving any money on the table.
The main question on most people’s lips is, how much does AdThrive pay? And are there any better options out there?
If you’re using display ads on your blog you will want to know that you’re getting the highest RPM (revenue per 1000 pageviews) possible.
You should also consider things like customer service, payment thresholds, and how the network can help your site run smoothly.
If you’ve been thinking of joining AdThrive, there are a few things you should know. In this AdThrive review, we’re going to be sharing everything you need to know about Adthrive, including how much it pays and what you need to do to join.
We will also be sharing some great AdThrive alternatives for you to consider if you don’t yet meet AdThrive’s requirements.
What is AdThrive?
AdThrive is a popular premium ad network trusted by over 3,500+ independent bloggers. It’s known for its strict approval process and is often seen as the ‘holy grail’ of ad networks.
That’s a target that many newer bloggers aspire to reach.
The AdThrive ad network is known for its industry-leading RPMs, as well as its personalized and hands-on approach to ad management.
They work directly with publishers to create a tailor-made ad strategy to maximize ad revenue.
They also handle all of the payments from advertisers, and after taking their revenue share, the profits will be paid to you on a monthly basis.
When you join AdThrive, you will gain access to tons of useful features to help you build traffic and engagement for your blog.
These features center around AI technology designed to help you with keyword analysis, content optimization, and engagement. This enables you to earn as much money as possible from the ads on your blog.
After all, the more money you make, the more money AdThrive makes. Why wouldn’t they want to help you grow?!
AdThrive claims to pay publishers higher RPMs than any other ad network. They back this offer with a hefty guarantee. But the real question is, how much does AdThrive pay?
AdThrive Joining Requirements
Not everyone can just join AdThrive. There are some strict joining requirements if you want to become an AdThrive publisher.
- You must have a minimum of 100,000 page views per month
- Your blog should publish original and engaging content
- A majority of your traffic should come from the U.S., UK, CA, NZ, or AU
- Your blog must be in good standing with Google AdSense
You will need to provide AdThrive with access to your Google Analytics to prove that you have reached their minimum traffic requirements.
These requirements ensure that advertisers only work with the best publishers, which will maximize their ROI from ads.
Because advertisers know that AdThrive publishers get good results, they are prepared to spend more on ads. This in turn results in higher RPMs for the publishers!
How much does AdThrive Pay Per Pageview?
It’s difficult to give an exact number because ad earnings can vary drastically depending on what niche your blog is in.
Earnings can also vary depending on which countries your traffic is coming from. This is because AdThrive’s advertisers are mostly from English-speaking countries.
If a chunk of your traffic is coming from a non-English speaking country, your RPMs will be lower, because the ads won’t be relevant to your audience.
The good news is that AdThrive guarantees that you will earn a 20% higher RPM than you did with your previous ad management company.
This is backed up by the fact that not only will they pay you the difference if they fail to deliver on their promise, but they will also pay you an additional $5,000!
We have no doubts that you’ll see this immediate 20% RPM raise. But, just to set your mind at ease, if not, we’ll cover the difference up to a 20% lift for your entire first month, plus $5,000.
So to answer the question “How much does AdThrive pay per pageview?”, you can rest assured that it will be at least 20% more than you are earning with your current ad network.
How much does AdThrive Pay Per 1000 pageviews?
Although it’s impossible to share exact numbers, we’re going to give you some rough figures based on some income reports from bloggers using AdThrive.
Jon from Fat Stacks is using AdThrive on some of his niche sites. He reports RPMs ranging between $9.14 and $29.65 over a range of four months.
Faith, from The Conscientious Eater, switched from Mediavine to AdThrive. After the switch, she saw RPMs increase from $6.96 over a two-week period the previous year to $14.17 the next year for the same two weeks. Nice, right?
That’s a massive 104% increase compared year-on-year with Mediavine. Although this isn’t the same every month, Faith said:
Comparing Mediavine’s food and drink industry RPM data and our actual RPM data with AdThrive, it looks like AdThrive’s RPMs are anywhere from 25-75% higher depending on the month.
Kylie from Midwest Foodie also switched from Mediavine to AdThrive and saw a fairly substantial increase in her RPMs. In her most recent income report (Q4 2021) monthly RPMs were $28.22 for October, $33.52 for November, and $33.67 for December.
In general, it’s pretty clear that AdThrive tends to earn a higher RPM than Mediavine and other ad networks
AdThrive has a minimum payment threshold of $25. This means that even if you’re brand new to AdThrive you should receive a payout on your first month.
The only exception to this is wire transfer. If you request your payments by wire transfer you will need to hit a payment threshold of $100.
Payment methods include:
- Direct deposit
- eCheck/Local bank transfer
The above payment methods do not incur any transaction fees, making them the best choice for most publishers.
If these payment methods are unsuitable for you, you can also choose from:
- Wire Transfer – U.S. ($15 fee)
- Paper Check ($3 fee)
- Wire Transfer – Non-U.S. Paid in USD ($25 fee)
- Wire Transfer – Non-U.S. Paid in Non-USD ($20 fee)
Payments are sent through Tipalti, and processed on a net-45 schedule. This means that you will receive July’s payment 45 days after the end of the month, on September 15th.
AdThrive guarantees to pay publishers on time every month, regardless of whether or not they have received their payment from the advertiser.
AdThrive Pros and Cons
As with all services, AdThrive has its own pros and cons, so let’s take a look.
- High RPMs
- Google Certified Publishing Partner
- Quick approval and onboarding
- The AdThrive dashboard and analytics are very user-friendly
- Good customer service
- Custom ad layouts for maximum revenue
- AdThrive ads have low impact on user experience
- Minimal impact on site speed
- No community for publishers to join
- High minimum traffic requirements
As you can see, the pros far outweigh the cons. The main issue most will find with AdThrive is the high barrier to entry. This means that in most cases, AdThrive is not suitable for new bloggers.
Don’t worry, though, there are some great alternatives to choose from!
There are lots of AdThrive alternatives to choose from, but here are a few of our tried and tested favorites.
If you’re not quite at 100,000 monthly pageviews yet, then Ezoic is a fantastic option for you. It’s the best AdSense alternative for new bloggers, too.
Ezoic is perfect for small to medium-sized blogs and offers high RPMs without slowing down your site too much.
Ezoic uses AI to automatically test ad format and ad types, along with different placements on your site. This will maximize your revenue over time, as the AI responds to what works and what doesn’t on your blog.
They offer great customer service, too! The team at Ezoic will walk you through everything, and even set it up for you, so you won’t have to worry about a thing.
Own The Yard (Niche Site Project 4) saw revenue increase by a massive 232% when Spencer decided to switch to Ezoic. Check out the full Ezoic review for all the details.
Ezoic used to give a minimum traffic requirement of 10,000 monthly pageviews to join, but they’ve removed this now so bloggers with fewer pageviews can join, subject to approval.
Ezoic has a low payment threshold of just $20. This makes it very appealing to new bloggers, as it increases the chance of you being able to receive a payment from your first month!
Mediavine is a full-service ad management service created by content creators, for content creators.
It’s popular with lifestyle bloggers, including fashion bloggers, food bloggers, beauty bloggers, and personal finance bloggers.
It’s also known for its high RPMs and welcoming community.
To join Mediavine you must:
- Regularly produce original, long-form content
- Have a minimum of 50,000 sessions per month.
- Be in good standing with Google AdSense
If you have over 50,000 sessions per month, then Mediavine is definitely worth considering. You can read our Mediavine review to see how it works and find out how it can increase your earnings.
You can also read how it measures up against AdThrive in our AdThrive vs Mediavine comparison.
Monumetric (originally called The Blogger Network) is another big player in the display ads game. It’s another good option if you haven’t yet reached the traffic requirements for AdThrive.
To join Monumetric you must have:
- Over 10,000 pageviews per month
- A sidebar on your website
- At least 50% of your traffic must be from the U.S., UK, CA, or AU
- Original long-form content with engaged users
The downside to Monumetric is that there is a $99 setup fee if you have fewer than 80,000 pageviews a month.
RPMs are generally on a par with Ezoic, so for most people, Ezoic will be the better choice because of the fact that there’s no joining fee.
How much does AdThrive Pay? And is it really the best ad network?
So, what’s the answer to the question “How much does AdThrive Pay?”
We’ve seen bloggers sharing their RPMs of between $11 and $33, with most publishers who have switched from another platform like Mediavine reporting a huge increase in RPMs.
AdThrive promises to pay more than any other display ad management service. They back this with a substantial guarantee, too, so if you’ve reached over 100,000 monthly pageviews, it’s almost definitely worth switching over to AdThrive.
But what if you’re not quite there yet?
If you’re new to blogging, then we would recommend using Ezoic. Ezoic uses AI technology to ensure maximum revenue from your ad placements.
They offer a great service, and it couldn’t be easier to get up and running. Since they have removed their minimum traffic requirements, anyone can apply, subject to review and approval.
You can use Ezoic right up until you reach the minimum traffic requirements for AdThrive, or try switching to Mediavine once you reach 50,000 sessions.
Many bloggers find that the RPMs with Ezoic are similar to Mediavine. However, it really depends on your niche, so you might want to test them side-by-side once you reach 50,000 sessions.