Marketing

Grewal/Levy's Marketing was made for today's progressively mobile as well as digital pupil populace. Marketing focuses strongly on experiential learning as well as the value that marketing professionals create. Students receive a range of hands-on discovering devices via Connect, foring example the adaptive SmartBook, iSeeIt program concept video clips, interactive discussions covering vital understanding objectives, and jobs that challenge students to examine just how firms analyze, produce, provide, communicate, as well as capture value. Securely integrated topics discover both the fundamentals in marketing as well as new influencers, such as social networks, done in a format that enables very easy assignment management as well as outcomes-based reporting. A regularly upgraded teacher newsletter and also durable suite of sources give teachers current tools to maintain the class fresh and even engaging.