Perfect for students of all backgrounds and interest degrees, Pride and also Ferrell's MARKETING 2014 integrates an extensive summary of vital marketing concepts with an aesthetically engaging, reader-friendly discussion. This popular, proven text and a full range of additional knowing sources (consisting of eLectures, videos, as well as an interactive advertising strategy) offer students with the knowledge and also decision-making skills they'll have to prosper in today's affordable business environment. MARKETING 2014 includes one of the most present protection of marketing methods and ideas with considerable real-world instances including material on social networking and also electronic advertising. This version has a brand-new chapter on electronic media and also social networking that incorporates the most recent research as well as patterns in the ever-changing setting of e-marketing. You will certainly locate essential topics attracted from the quickly transforming globe of modern business consisting of social and also environmental responsibility, sustainability, globalization, entrepreneurship, as well as marketing with transitional times. Readily available with InfoTrac Student Collections .