Marketing 2016

Satisfaction as well as Ferrell's MARKETING 2016 offers a detailed introduction of necessary advertising and marketing concepts within a visually engaging, reader-friendly presentation. This prominent, proven publication helps visitors create the knowledge as well as decision-making skills they need to succeed in today's affordable business atmosphere. MARKETING 2016 provides in-depth insurance coverage of basic advertising and marketing concepts as well as techniques, together with practical applications and also real-world examples, including current product on social networking, digital marketing, social and also environmental responsibility, globalization, entrepreneurship, and advertising and marketing in times of transition. The present edition likewise includes a brand-new chapter on managing solutions and branding, a brand-new section exploring the significance and also uses of Big Data, upgraded chapter objectives, and accessibility to new "Ask a Marketer" videos to introduce vital ideas. Perfect for visitors of all backgrounds as well as passion levels, MARKETING 2016 is a vital source for career success.