Grewal/Levy was designed for today's changing student populace. It has a solid focus on experiential understanding and also concentrates on the value that marketing experts develop for the company. This textbook additionally offers students with hands-on learning devices with Connect Marketing, and even supplies teachers with updated tools on a monthly basis via the monthly newsletter.

With Connect, students examine exactly how firms evaluate, create, deliver, connect, and also capture value by exploring both the fundamentals in marketing and also new influences, such as social media, done in a layout that enables instructor evaluation of finding out results, and supplies pupils with a tight combination of topics.