Grewal/Levy was made for today's changing student population. It has a solid emphasis on experiential discovering and concentrates on the worth that marketers create for the company. This book also provides students with hands-on learning devices with Connect Marketing, and provides professors as much as date devices each month via the month-to-month newsletter.It has a strong emphasis on experiential understanding as well as concentrates on the value that marketer's produce for the company. Additionally the writers have actually integrated the motif of Entrepreneurship throughout the text, building on Babson's track record as the leading institution for entrepreneurship in the nation. As one of the quickest of the hardback books on the market Grewal likewise fits the altering requirements of lecturers to present a shorter check out vital marketing concepts.