Marketing: An Introduction (12th Edition)

Marketing: An Intro is intended for use in undergraduate Principles of Advertising courses. It is also suitable for those interested in learning more regarding the fundamentals of advertising and marketing.

This very popular, brief content presents advertising and marketing through the lens of developing worth for consumers.

With engaging real-world examples and information, Marketing: An Introduction reveals students just how consumer worth– developing it and also catching it– drives every reliable marketing approach.

The Twelfth Edition mirrors the current trends in marketing, including new insurance coverage on online, social networks, mobile, and even various other electronic technologies.

MyMarketingLab for Marketing: An Introduction is a total discovering package. MyMarketingLab is an on-line research, tutorial, and even analysis program that truly engages students in learning. It aids pupils a lot better plan for class, quizzes, and also exams– resulting in far better efficiency in the course– and also gives educators a vibrant collection of devices for assessing specific and also course progress.

This program will certainly offer a far better teaching and even learning encounter– for you as well as your students.
Enhance Results with MyMarketingLab: MyMarketingLab delivers proven results in assisting pupils succeed and also supplies interesting experiences that customize discovering. Overview Student's Learning: The text's active and integrative "Road to Learning Marketing" discussion aids pupils find out, connect, and also apply significant concepts. Motivate Students to Apply Concepts: A practical marketing-management technique provides extensive, real-life examples and even stories that engage students with basic advertising principles and also bring the marketing quest to life. Cover New Marketing Trends and even Technology: Every phase of this edition attributes revised and even increased discussions on the explosive effect of exciting new advertising technologies. Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this material. If you would like to buy both the physical text as well as MyMarketingLab look for ISBN-10: 0133763528/ISBN -13: 9780133763522. That bundle consists of ISBN-10: 0133451275/ISBN -13: 9780133451276 and ISBN-10: 0133455122/ISBN -13: 9780133455120.

MyMarketingLab is not a self-paced modern technology and even should only be purchased when called for by an instructor.
Keep in mind: MyMarketingLab is not a self-paced innovation and needs to only be bought when required by a trainer.