Marketing Analytics: Strategic Models as well as Metrics supplies advertising students and also experts a sensible overview of tactical choice versions and advertising metrics The devices defined in the book will assist marketers in making smart decisions to drive revenue as well as leads to their companies.
The book includes a wealth of info on advertising and marketing analytics: Almost 500 pages of text, covering a wide array of choice designs and metrics Nearly 400 figures, including layouts, tables, as well as charts Step-by-step guidelines on market division, conjoint evaluation, as well as various other techniques Current instances demonstrating how organizations are using models and also metrics.
The list of chapters below consists of an example of the topics: Chapter 1. Introduction – Introduction to advertising analytics Chapter 2. Market Insight – Market sizing as well as trend evaluation Chapter 3. Market Segmentation – Segment identification, evaluation, and technique Chapter 4. Affordable Analysis – Competitor identification, evaluation, and strategy Chapter 5. Company Strategy – Analytics-based approach choice Chapter 6. Company Operations – Forecasting, anticipating analytics, and data mining Chapter 7. Product and Service Analytics – Conjoint analysis and also product/service metrics Chapter 8. Price Analytics – Pricing techniques and also evaluation Chapter 9. Circulation Analytics – Analytics-based network examination and selection Chapter 10. Promotion Analytics – Promotion budget estimation and appropriation Chapter 11. Sales Analytics – Metrics available for sale, productivity, and also support Chapter 12. Analytics at work – Pivot tables and also data-driven presentations
Edition: First Edition, Version 1.1, presented November 2013. Alteration 1.1 incorporates small improvements and edits. It maintains the same format as the initial release (First Edition, Version 1.0). See StephanSorger.com for a full record of all changes.