Marketing for Hospitality and Tourism (6th Edition)

Marketing for Hospitality and also Tourism, 6e is the clear-cut source for friendliness advertising and . Taking an integrative strategy, this extremely visual, four-color publication goes over hospitality advertising and marketing from a team perspective, analyzing each hospitality department and also its role in the advertising and marketing system. These best-selling authors are referred to as leading advertising educators and their book, a worldwide phenomenon, is one of the most regular fostering for the program. Developed with extensive student and also teacher testimonials, this edition consists of brand-new insurance coverage of social media, discussion of existing market fads, and hands-on application projects.