Marketing Management (14th Edition)

Stay on the advanced with the gold common content that shows the latest in advertising theory and also practice.

Marketing Management is the gold standard advertising and marketing text due to the fact that its material and also company regularly mirror the current adjustments in today's advertising theory as well as practice.

Holding to its gold-standard status, the fourteenth version includes an overhaul of new product as well as updated information, and now is offered with mymarketinglab– Pearson's on the internet tutorial and also analysis channel.