NOTE: You are buying a standalone item; MyMarketingLab does not come packaged with this material. If you would love to acquire both the physical text and even MyMarketingLab look for ISBN-10: 0134058496/ISBN -13: 9780134058498. That package consists of ISBN-10: 0133856461/ISBN -13: 9780133856460 and even ISBN-10: 0133876802/ISBN -13: 9780133876802.
For undergraduate and graduate courses in advertising and marketing administration.
The gold criterion for today's advertising and marketing administration pupil.
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The world of advertising is changing everyday– and in order for students to have a competitive edge, they searching for a book that mirrors the very best of today's advertising and marketing concept and even techniques. Advertising Management is the gold standard advertising and marketing text due to the fact that its material as well as organization regularly reflect the latest adjustments in today's marketing theory as well as method.
The Fifteenth version is totally incorporated with MyMarketingLab as well as is updated where ideal to offer one of the most detailed, existing, and also appealing advertising management content as feasible.
Also offered with MyMarketingLab ™
MyMarketingLab is an online homework, tutorial, and evaluation program designed to deal with this content to engage students and enhance results. Within its organized environment, pupils exercise just what they find out, check their understanding, and go after a customized research plan that aids them much better take in program material as well as recognize challenging principles.