Marketing: Real People, Real Choices (8th Edition)

NOTE: You are buying a standalone item; MyMarketingLab does not come packaged with this content. If you want to acquire both the physical message and MyMarketingLab search for ISBN-10: 0133130592 ISBN-13: 9780133130591. That package deal consists of ISBN-10:0132948931 ISBN-13:9780132948937 and ISBN-10: 0132952343 ISBN-13:9780132952347.

For undergraduate Principles of Marketing courses.

Genuine People, Real Choices

Marketing: Real People, Real Choices is the only text to introduce advertising and marketing from the perspective of genuine people who materialize advertising and marketing choices at leading firms daily.

Timely, appropriate, and also dynamic, this reader-friendly text shows pupils exactly how advertising and marketing ideas are executed, and just what they actually mean in the industry.

Totally incorporated with MyMarketingLab, the Eighth Editionfeatures a completely restructured Table of Contents as well as chapter pedagogy separated in a four-part framework that stresses the value proposal and also the process of developing and also supplying worth. This version presents more details than ever on market research as well as analytics and also pupils are directed via chapter content with new incorporated research maps and analyses that help them proactively discover and keep content.

Likewise available with MyMarketingLab.

MyMarketingLab is an on the internet research, tutorial, and also evaluation product created to enhance results by assisting pupils swiftly master concepts. Students benefit from self-paced tutorials that include immediate wrong-answer feedback as well as tips that replicate the office-hour encounter in order to help keep students on track. With a large range of interactive, appealing, and assignable activities, pupils are motivated to proactively discover and also maintain tough program principles.