Extensively modified and also updated, MARKETING STRATEGY, 6e proceeds with one main goal: to teach students to believe as well as act like online marketers. Loaded with advanced insurance coverage, present examples, new instances, and photos, the sixth version supplies a practical, uncomplicated method to analyzing, planning, and implementing advertising strategies– helping students discover how to establish a customer-oriented market strategy and market plan. Pupils sharpen their analytical as well as imaginative critical thinking skills as they find out the essential principles and tools of advertising strategy. Continuing in the message's signature student-friendly style, the sixth version covers crucial points without obtaining bogged down in sector jargon– all in a concise 10 chapters. Available with InfoTrac Student Collections .