For the past four years I've been using an
incredibly simple 6-step marketing funnel to convert new
leads into paying customers. This funnel is so simple
and effective, and yes it has made me millions of dollars and I'm about to share
the whole thing with you. So keep watching. Hey, posse, what's up? It's Alex coming at you this week with a video to help you capture and convert more customers
in your business. If you're new to the crew, welcome make sure to subscribe below and don't forget to hit that
bell to be notified when my next tutorial goes live. Now, first things first, let's talk about what a funnel actually is because it is a word you hear
a lot in the marketing world. So a funnel is simply referring
to the journey a newly takes as they interact with
your brand, as they move from being completely unaware
of you and what you offer at the top of the funnel moving
all the way to the bottom of the funnel where they
hopefully become paying and repeat customers.
And it's the touchpoints between that make up the structure or
framework of your funnel. And it goes without saying that there are a ton of different
frameworks you can follow. Funnels can be simple and they can be complex
with different upsells and downsell pathways
and fancy segmentation and retargeting campaigns
and all of that jazz. But that is not the type of funnel that we're
gonna talk about today. For the first four years of
my business, I used a very very simple sales funnel,
like I mean dead simple.
And I was able to generate over a million dollars
in my first year from it. And I'm literally just
now starting to build out my funnels into
more complex structures. And this leads me to the biggest misconception
in marketing today that if you wanna grow,
you need a fancy funnel. The number of times I've heard people say I need to fix my funnel,
or my funnel isn't working or I need a new funnel
funnel, funnel funnel. And yes, at the end of the day while your marketing funnel is
important, it's the messaging behind the marketing that
makes the biggest impact.
So if your funnel isn't working it's because your
messaging is falling flat. So fix that and you can have one very simple funnel that your
entire business is based on because that is exactly what I did. So with that, let me show
you this super simple six step funnel that has made
me millions of dollars. So step one, traffic. The number one goal at the very top of your marketing funnel
is to get attention aka more eyeballs on your stuff. We call this impressions or
views in the marketing world. And then converting
those views into clicks which is what we call traffic. There are many different
ways that you can go about getting traffic to your
content or to your website organic traffic via seo,
content marketing, social media affiliate marketing, sponsored
traffic, or paid ads.
Now, if you're thinking, oh, great I already can't do this because
I cannot afford to run ads let me stop you right
there, because you do not have to run paid ads in
order to use this funnel. The reality is it's not
realistic for many brands and businesses out there to run ads when they're just starting out because many don't have
the budget to actually pay for that media right away. So if that's you don't
stress, don't worry. This funnel can still work
extremely well for for you. And in the first year of my business I actually didn't spend a
single cent on paid ads.
I built my business 100% organically via my social channels and
YouTube videos like this one. And anytime and every time it made sense I would promote a lead
magnet and drive people to my site to sign up for my email list. Which leads me to step
number two landing page. So once you've got some
eyeballs on your stuff it's time to turn those
lurkers into leads. Your goal is to get them
to go one step further with you so you can continue
to build that relationship with them and move them
through your funnel. Now, it's gonna be really
rare for someone to buy from you if they literally
just discovered who you are. So instead of asking
them to buy right away you wanna get them to make
what's called a micro-commitment. And the best way to do
this is to invite them to join your email list. But hey, we all know
that "Join my email list" isn't the most compelling call to action.
You gotta offer them something valuable in exchange for their email
address, which leads me to the next component
you need in your funnel. Number three, a high value lead magnet. So your goal with the
lead magnet is to give away something highly valuable for free. That's why I'm drawing this
as a pot of gold right here because it has got to be good. You really wanna make sure
this is something that will move them closer to their
desired goal and needs to solve a problem and offer next
steps that invites them, yes to go deeper into the funnel
and deeper with your brand.
Now, I have an entire tutorial breaking down my lead magnet formula and I will link to that in
the description box below. But just to give you a quick idea your lead magnet could be
anything from a checklist a cheatsheet, a guide, a webinar a workshop, a masterclass, you name it. And of course, in order
to access the lead magnet they need to input their email address which will then deliver the
lead magnet to their inbox. And voila, you have a new
lead on your email list. Now it's time for them to
drop into the next component of your funnel, which is step
four indoctrination emails. So once you've got that
fresh lead on your email list you can begin the process of nurturing them through a
series of emails often referred to as indoctrination
emails or welcome emails. Now, the purpose of
these emails are to build up more desire and awareness and trust by providing
valuable and relevant content. Yes, more value people. We need to give the people value. So instead of hard
selling, your primary goal with these emails is to
educate your prospects on who you are and why you're uniquely
qualified to help them.
This is a great time to share who you are what you stand for, and most importantly that you understand them and their unique challenges and obstacles. And again, just like the lead magnet I have a full tutorial dedicated to breaking down my 3-step
indoctrination formula. So if you wanna get more help on that step you can find a link to that
in the description box below. Alright, now after you've
indoctrinated your leads with some amazing, amazing welcome emails you can move them into the
next step of your funnel which is step number five, sales emails. Okay, so up until now you haven't really directly
made an offer, right? But you've been seating the
sale in your welcome emails and offering them a ton
of free value education and tips to help them solve
their biggest pain point. Now it's time to let them know that you have something
to offer them that will make solving their pain
point easier, faster or better than if they
were to do it all alone. And this is where sales emails come in.
So I recommend sending a
minimum of 6 sales emails including one to introduce
your product and offer. One to educate on the benefits of how it can help your audience. One to showcase social
proof and build authority. One to stack the value.
One to overcome objections. And finally, one to convey
incentive and scarcity. Now, all of these emails
will have a call to action or button that will link
directly back to the final part of your sales funnel where
they will hopefully convert and buy from you. And that is step number six, a sales page. So this is where you present them with your amazing offer and
turn their interest into desire.
And then of course, action. Now, yes, this is the
big one that most brands and businesses are focused
on getting right, simply because this is the page that
actually sells the product or service AKA where
you finally make some money. And listen, there are tons and tons of sales page formulas
that you can find online but over my decade of experience
in the marketing world I have found this 10 step
formula to be the winner time and time again. Now, this quick checklist
includes 10 conversion triggers that I always look for when
reviewing copy to build trust boost authority, and ignite sales.
And you can grab your free copy of this checklist in just a second. Alright. And there you have it,
A simple funnel that has made meet millions of
dollars, traffic, landing page high value lead magnet,
indoctrination emails, sales emails, and of
course, your sales page. So if you are ready to
take all of this knowledge from tactical to practical,
then make sure to check out my 8-week copywriting coaching program the Copy Posse Launch Files. Inside this program, I teach
you exactly how to write each and every asset that I talked about today including the formulas the guides, and the
step-by-step training to help you write a million dollar funnel. So you'll find the link
to get started right away in the description box below and you'll find the link
to my hot offer checklist in just a second at the end of this video.
I hope you enjoyed this. Give me a thumbs up if you
wanna see more marketing videos like this, and I will see you next time. Until then, I'm Alex. Caio for now. Alright, guys, if you enjoyed that video make sure to check out the
next one from me right here and you can click right
here to get a free gift. Your email list is one of the most valuable assets
you can have in your business.
And in order to grow your email list you need to learn how to
create a killer lead magnet. So in this video, I'm gonna break down the exact 3-step lead magnet formula that I follow to attract
highly qualified leads and then turn those leads into sales. Keep watching..